Goal Collaborate with the team to gain a shared understanding of user needs.
How Define clear business goals and a plan to achieve success.
Deliver User interviews & Contextual inquiry, Competitor analysis, Internal expert interviews.

Goal Synthesize research findings and identify user problems.
How Formulate user needs and metrics to track design success.
Deliver User Need statement, Persona, Track engagement Mixpanel, Heuristic Evaluation, User Flow.

Goal Generate creative and effective solutions.
How Facilitate cross-functional brainstorming sessions.
Deliver Present Crazy 8's, wireframes, and a black and white prototype for user testing.

Goal Team and stakeholders decide what will be prototyped in high fidelity.
How Team review’s insights from usability tests and design artifacts.
Deliver Establish a clear path forward and document design decisions.

Goal Bring ideas to life with a tangible representation.
How Define typography, color, style, and UI components.
Deliver Develop Figma components representing UI states, templates, and a high-fidelity prototype for user feedback.

Goal Transform the vision into a tangible product.
How Facilitate a smooth engineer handoff and engage in continuous testing.
Deliver Conduct usability tests, implement a design system, and collect quantitative metrics to validate success.